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5 Tips to Measure Social Media Marketing Performance
Social Media is becoming one of the most important online marketing tactic. More and more companies jump into social network marketing field to promote their brand or product, and they brought huge...
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Which better? Email Marketing v.s. Social Media Marketing
I read a article ‘Users Still Sharing by E-Mail’ at eMarketer. Very interesting point, I know Email Marketing is very important for Online Marketing, But It’s really beyond my expectation is that...
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Free eBook: The Complete Guide to Twitter
Twitter is one of the most important platform of Social Media Marketing. And for us, XDXY eMarketing Twitter Account have attracted 2680 followers so far in the past half year. I know there are many...
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Creating an Effective E-Mail “Opening” Header
Today’s e-mail users have more messages than time to read them, and are extremely wary of spam and phishing. If a subject heading looks at all suspicious, many recipients delete the message unopened....
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2009 Email Marketing Metrics Benchmark Study
Email Marketing Service Provider – Silverpop recently published a Study report base on their client database. In this study report, they analysis the email marketing benchmark from below 3 respects:...
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Better Writing Equals Better E-Marketing
Smart entrepreneurs know that any sign of sloppiness can destroy a customer’s interest in buying. It doesn’t matter whether the problem area is directly related to the business’s primary focus; the...
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Keywords Are Key: Writing E-Ads Customers Can Find
When e-marketing outside of a preset mailing list, you need online advertisements that are easy to find. Preferably advertisements that pop up at the head of the Google search results list. The most...
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Who is the Best Email Marketing Service Provider?
At the end of 2009, Forrester released a report to evaluate Email Marketing Service Providers. In this report, Forrester reviewed 15 vendors against 69 criteria. 15 vendors include: Acxiom, Alterian,...
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Email Marketing Tool for Small Business
I wrote 2 articles regarding Email Marketing Tool. One is AWeber, which I named it as the “best email marketing tool“, and another is iContact, which I showed how to “Start your own Email Marketing“....
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Forecast: US Email marketing spend, 2011 to 2016
Base on the forecast report published by Forrester Research – <<US Interactive Marketing Forecast, 2011 To 2016>>, Email marketing will still maintain 10% consistant growing due to the low...
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